Being recognized as one of the worlds best ski manufacturers hasn't helped Rossignal carve out their

desired share of the snowboard catagory. It's actually worked against them. Core riders prefer the brands

which are exclusive to the sport. In the '97 -'98 season, Rossignol touted the technical attributes of their boards

and introduced their world-class team riders. All of whom were riding Rossi boards before their affiliation

with the company. The following campaign for '98 -'99 focuses on the lifestyles and motivations of individual

team riders, giving fans a closer look at what makes these Olympian, and World Cup atheletes tick.